Frenting
verb & noun
To rent or share a space or an item with people you trust, like family, friends and neighbors.
Built for real relationships
Sharing with friends, family, and neighbors is different from renting to strangers.
Money feels more personal. Rules feel more delicate. Boundaries matter more.
Frenting creates a neutral system where:
- rules are clear
- bookings are documented
- payments are handled upfront
- confirmations and reminders happen automatically
So you don't have to be the bad guy — or the accountant.
How Frenting helps
You might have a space or belongings you'd be happy to share. But you don't want the headaches of running a public rental business.
You want:
- clear expectations
- easy scheduling
- simple payments
- fewer uncomfortable conversations
With Frenting, you can avoid:
- spreadsheets
- never-ending text messages
- awkward Venmo requests
- confusion about who reserved what when
Frenting protects your investments while protecting your relationships.
Why Frenting exists
Our Mission
To turn underused spaces and things into shared value, access, and connection within trusted communities.
Our Vision
A world where communities share what they have—creating more access, less waste, and stronger human connections.
Our Core Values
Shared Abundance
What you have is more valuable when it's shared.
Real Community
Online tools should strengthen real-world relationships, not replace them.
Practical Sustainability
Expanded utilization means less accumulation.
Multiplied Access
Living a rich life shouldn't require ownership.
Joyful Use
Things are created to be used.
Giving Back
Growth fuels impact and local community reinvestment.
Land, Responsibility & Housing
Frenting is built around trust, stewardship, and care for the places we share. Frenting helps people share places they love—often on land with a much longer history than modern ownership reflects.
Many of the properties on Frenting sit on land that has long been stewarded by Indigenous peoples. In Wisconsin, that includes the Ho-Chunk Nation, whose relationship to this land predates modern property ownership by centuries.
We believe acknowledging that reality matters—not as a gesture, but as a responsibility.
As Frenting grows, we're building practices that reflect respect for place, history and community. As part of operating responsibly, Frenting is committing a portion of our profits to support Indigenous housing and land-based community stability. We'll share updates here as this work takes shape.
This won't undo the past. But it is one small, ongoing way we choose to show up—with humility, intention, and care for the places that make Frenting possible.
Where we're headed
We're starting simple:
- private listings
- trusted circles
- booking and payments
- clear expectations
Over time we're building tools for people who share spaces and assets long-term — especially families with shared cabins and communities sharing equipment.
But we'll always stay focused on the same idea: you control who sees your listings.